If you have a listing contract for a property that’s not quite ready to be marketed to the general public, you can still give your fellow MLS members an early look! Also known as ‘Coming Soon’ listings, this additional ‘Preview’ status is an emerging concept among MLSes to help agents and brokers address their pre-marketing needs.
Read on for all the details, from how preview listings work to the associated requirements and rules. The new listing status comes into play as you complete the listing input form in REsearch 6:
After you finish entering your listing, clicking the ‘Release’ button now gives you an updated confirmation window:
You can select ‘Release’ to make your listing active, or ‘Preview.’ Preview or ‘P’ status listings will be visible inside REsearch but will not be distributed our syndicated outside the MLS.
Please note that Preview listings are also only supported in REsearch 6, and will not display in the old system.
How Preview Listings Work
While a listing is in Preview status, no Days On Market will accrue. A listing may remain in Preview for a maximum of 30 days. Upon release to Active status, the DOM will start count. If it is not released by the listing agent to Active status within 30 days, the listing will automatically be withdrawn by the system.
- Will be viewable and searchable by other participants of the service.
- Will not be displayed to the public on AlohaLiving.com.
- Will not be included in IDX or VOW feeds.
- Will not be exported in feeds to third parties like ListHub or Zillow.
- Will not be available in Prospects.
Preview Status Rules:
Some of the rules of the service have been revised to accommodate this new status.
Definition of P/Preview:
There is a valid listing contract between the seller and the listing broker, and there is no pending escrow or purchase agreement. The property is not yet ready for marketing to the public. The property may not be available for showing. The listing will be placed in W/Withdrawn status if not released to A/Active status within thirty (30) days. Once the listing is released to A/Active status, the listing may not be put back into P/Preview status. The listing will not automatically expire in the system.
- Photos for listings that are in P/Preview status are permitted but not required.
- Disclosure why the listing is not yet available sale or shown must be provided in the Public Remarks.
- Participants and associate subscribers may not display Preview status listings information in advertising or websites.
As a reminder, in the event that a seller does not want his or her property to be entered into the MLS, a Certification to Withhold Listing from HIS [PDF] must still be submitted to the service. Otherwise, any property listed with a participant or associate subscriber of the service located on Kauai or the island of Hawaii, must be submitted to the service within four (4) calendar days of the listing contract.
Should you have any questions or need assistance, please feel free to contact our Customer Support team by calling 1-800-628-3121 or by email to firstname.lastname@example.org.