With the homebuying process evolving to better support virtual tools, video tours are even more important today!
Videos were already an important marketing tool before the COVID-19 pandemic: property listings with videos receive four times as many inquiries as those without, and NAR estimates more than a third of homebuyers turn to videos to research a home or neighborhood.
Today’s consumer is quickly adapting to virtual home buying tools, and video tours matter more than ever.
Video Tour Rules are Complicated
If you include video tours with your listings, or work with a video tour provider, you already know how valuable video tours can be. But you also know that there are a number of restrictions on video content and where your videos are hosted.
- Video tours must be unbranded, as they are distributed with listings to third-party real estate portals and websites.
- Video tours cannot be hosted on YouTube, as YouTube has third-party advertising as well as displays the name of the company or person who uploaded them.
- Video tours cannot be hosted on brokerage websites, as the web address will similarly reveal the identity of the listing brokerage or agent.
HIS Video Hosting Can Help!
Because we know how important video tours are to your business, and because we understand that the rules governing them can be complex, we are excited to introduce a simple and useful new service for members: video tour hosting!
If your video tour provider doesn’t provide video hosting, or if you create your own video tours, you can now let HIS handle the hosting to ensure that its presentation is compliant with MLS rules.
Free for a Limited Time
Because this is a new offering, and because the COVID-19 pandemic has required all of us to adapt, we are further excited to announce that HIS video tour hosting will be available to MLS members free of charge for a limited time!
Sign up for HIS video tour hosting before Wednesday, October 7, 2020, and your video tour will be hosted free of charge for one year, or until your listing sells, whichever comes first!
The final pricing for this service is still being determined, but we are committed to ensuring that it remains an attractive option compared to other commercial video services!
You will not be charged for HIS video tour hosting without advance notice and without signing up for the paid service in writing.
Get Started Today!
All you need to get started is an unbranded video tour file! This is typically provided to you by your video tour provider, but you can also create your own. Once you have it on your computer, you can upload it here:
Once uploaded, our Sales team will contact you to complete your free order online (via Docusign).
Then our Customer Support team will work with you to host the video and provide you a link to add to your listing!
More to come from Hawaii Information Service!
We remain committed to helping you accomplish your goals and keeping the real estate market moving. We are excited to let you know about this new service, and please stay tuned as we share more tips and tools that can help you work #safeathome.